The antecedents of online brand trust : Malaysian evidence
Year of publication: |
2010
|
---|---|
Authors: | Syed Shah Alam ; Norjaya Mohd. Yasin |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 11.2010, 2, p. 210-226
|
Subject: | Online-Handel | Online retailing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Produktinformation | Product information | Markenimage | Brand image | Datensicherheit | Data security | Malaysia |
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