The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image
Ratih Devita Permatasari, Fatchur Rohman, Sri Palupi Prabandar
| Year of publication: |
2022
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|---|---|
| Authors: | Permatasari, Ratih Devita ; Rohman, Fatchur ; Sri Palupi Prabandari |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 11.2022, 9, p. 67-76
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| Subject: | Website Quality | Sales Promotion | Repurchase Intention | Brand Image | Online Travel Agent | Markenimage | Brand image | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Reisevermittler | Travel agency | Indonesien | Indonesia | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Dienstleistungsqualität | Service quality | Tourismusmarketing | Tourism marketing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v11i9.2194 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494053