The application of behavioral insights into B2B market research
Michal Jirásek, Irma Macháčová, and Tomáš Soukup
| Year of publication: |
2024
|
|---|---|
| Authors: | Jirásek, Michal ; Macháčová, Irma ; Soukup, Tomáš |
| Published in: |
Journal of applied behavioral science. - London : Sage, ISSN 1552-6879, ZDB-ID 2030380-4. - Vol. 60.2024, 2, p. 381-384
|
| Subject: | change | consulting | service industries | behavioral strategy | Unternehmensberatung | Consultancy services | B-to-B-Marketing | Business-to-business marketing | Marktforschung | Market research | Dienstleistungssektor | Service industry | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | Verhalten | Behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00218863221144334 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014581129