The application of information values and construal level theory for examining low cost carrier advertisements
Wee-Kheng Tan, Wei-Jie Wang
| Year of publication: |
2021
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|---|---|
| Authors: | Tan, Wee Kheng ; Wang, Wei-Jie |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 90.2021, p. 1-9
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| Subject: | Advertisement | Construal level theory | Hedonic value | Low-cost carriers | Recommendation intention | Sign value | Temporal distance | Niedrigpreisstrategie | Low-cost strategy | Fluggesellschaft | Airline | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Informationswert | Information value | Theorie | Theory | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jairtraman.2020.101957 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012421005