The (army) hero with a thousand faces : a discourse-mythological approach to theorising archetypal blending in contemporary advertising
Darren Kelsey, Natalia Yannopoulou, Andrea Whittle, Teresa Heath, Artyom Golossenko, Ana Maria Soares
| Year of publication: |
2023
|
|---|---|
| Authors: | Kelsey, Darren ; Yannopoulou, Natalia ; Whittle, Andrea ; Heath, Teresa ; Golossenko, Artyom ; Soares, Ana |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 23.2023, 1, p. 141-162
|
| Subject: | advertising | archetypes | army | discourse-mythological analysis | hero | Jung | military | Militär | Armed forces | Werbung | Advertising | Soldaten | Soldiers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931221141732 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230883