The art of branding : lessons from visual artists
Year of publication: |
2014
|
---|---|
Authors: | Rodner, Victoria L. ; Kerrigan, Finola |
Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 4.2014, 1/2, p. 101-118
|
Subject: | Creativity | Branding | Entrepreneurial artists | Product centred | Social | Cultural and symbolic capital | Visual arts | Unternehmensgründung | Business start-up | Markenführung | Brand management | Entrepreneurship | Entrepreneurship approach | Kunst | Arts | Künstler | Artists | Kreativität | Markenimage | Brand image | Kunsthandel | Art trade | Kultursektor | Cultural sector | Kulturökonomik | Cultural economics |
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