The Arthur Andersen guide to talking with your customers : what they will tell you about your business, when you ask the right questions
Michael Wing
| Alternative title: | Guide to talking with your customers |
|---|---|
| Year of publication: |
1997 ; Rev. ed.
|
| Authors: | Wing, Michael J. |
| Publisher: |
Chicago, IL : Dearborn |
| Subject: | Kundenforschung | Kundenmanagement | Marktkommunikation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 218 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Frühere Ausg. u.d.T.: Wing, Michael J.: Talking with your customers |
| ISBN: | 1-574-10075-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004346578