The associations between service quality, corporate image, customer satisfaction, and loyalty : evidence from the Malaysian hotel industry
Cheng Boon Liat; Shaheen Mansori; Cham Tat Huei
| Year of publication: |
2014
|
|---|---|
| Authors: | Cheng Boon Liat ; Mansori, Shaheen ; Cham, Tat Huei |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 23.2014, 3/4, p. 314-326
|
| Subject: | service quality | customer loyalty | corporate image | customer satisfaction | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Malaysia | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010396183