The asymmetric impact of context on advantaged versus disadvantaged options
Ioannis Evangelidis, Jonathan Levav, and Itamar Simonson
| Year of publication: |
April 2018
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|---|---|
| Authors: | Evangelidis, Ioannis ; Levav, Jonathan ; Simonson, Itamar |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 2, p. 239-253
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| Subject: | asymmetric dominance | attraction effect | compromise effect | extremeness aversion | similarity | Konsumentenverhalten | Consumer behaviour | Experiment | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011845004