The asymmetric impact of customer information portability on service competition : evidence from the global wireless industry
Year of publication: |
2018
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Authors: | Wei, Xiahua ; Zhu, Kevin |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 5, p. 839-858
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Subject: | public policy | portability | wireless telecom industry | switching costs | competition | customer segmentation | Telekommunikationssektor | Telecommunications industry | Mobilkommunikation | Mobile communications | Wechselverhalten | Switching behaviour | Wettbewerb | Competition | Internationaler Wettbewerb | International competition | Beziehungsmarketing | Relationship marketing | Telekommunikation | Telecommunications | Zielgruppe | Target group |
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