The attention economy : understanding the new currency of business
Thomas H. Davenport; John C. Beck
| Year of publication: |
c 2001
|
|---|---|
| Authors: | Davenport, Thomas H. ; Beck, John C. |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Öffentlichkeitsarbeit | Kommunikation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 255 S. graph Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Literaturverz. S. 223 - 229 |
| ISBN: | 1-57851-441-X ; 1-57851-871-7 ; 1-58751-441-X |
| Classification: | Öffentlichkeit ; Kommunikationstheorie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001535282