The Attraction Effect in Digital Markets : Evidence from Four Experiments on Reward-Based Crowdfunding
Year of publication: |
2020
|
---|---|
Authors: | Weinmann, Markus |
Other Persons: | Mishra, Abhay (contributor) ; Kaiser, Lena (contributor) ; vom Brocke, Jan (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Crowdfunding | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Experiment |
Extent: | 1 Online-Ressource (46 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 18, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3630514 [DOI] |
Classification: | M15 - IT Management ; M13 - Entrepreneurship ; D03 - Behavioral Economics; Underlying Principles ; D12 - Consumer Economics: Empirical Analysis ; L26 - Entrepreneurship |
Source: | ECONIS - Online Catalogue of the ZBW |
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