The automatic customer : creating a subscription business in any industry
Year of publication: |
[2015]
|
---|---|
Authors: | Warrillow, John |
Publisher: |
London : Portfolio Penguin |
Subject: | Kundenbindung | Customer retention | Geschäftsmodell | Business model | Abonnement | Subscription |
Description of contents: | Table of Contents [gbv.de] ; Description [ftp01.penguingroup.com] |
Extent: | 218 pages graph. Darst. 23 cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook |
Language: | English |
Notes: | Includes bibliographical references (pages 203-212) and index |
ISBN: | 978-1-59184-746-5 ; 978-0-241-18501-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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