The autonomation of consumption decisions : a predictive analysis of the influence of the autonomation of consumption-relevant decisions on consumer sovereignty
Markus Gerold
| Year of publication: |
2024 ; 1st edition
|
|---|---|
| Authors: | Gerold, Markus |
| Institutions: | Steinbeis-Stiftung für Wirtschaftsförderung (publisher) |
| Publisher: |
Stuttgart : Steinbeis-Edition |
| Subject: | Konsumentenverhalten | Consumer behaviour | Konsumentensouveränität | Consumer sovereignty | Digitalisierung | Digitization | Algorithmus | Algorithm | Big Data | Big data | Entscheidung | Decision |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 404 Seiten Illustrationen, Diagramme 23 cm x 16 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Steinbeis University, 2022 |
| Notes: | Literaturverzeichnis: Seite 368-404 |
| ISBN: | 978-3-95663-302-7 ; 3-95663-302-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014530739