The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Katarina Panic; Verolien Cauberghe; Delphine Verhoye
| Year of publication: |
2011
|
|---|---|
| Authors: | Panic, Katarina ; Cauberghe, Verolien ; Verhoye, Delphine |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 135-146
|
| Subject: | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Persönlichkeitspsychologie | Personality psychology | Werbeträger | Advertising media | Belgien | Belgium |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380025