The B2B e-commerce handbook : how to transform your business-to-business global marketing strategy
Matt Haig
| Year of publication: |
2001
|
|---|---|
| Authors: | Haig, Matt |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Organisatorischer Wandel | Organizational change | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiv, 273 p graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Literaturverz. S. 265 - 266 |
| ISBN: | 0-7494-3577-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001594476