The bases of power approach to channel relationships : has marketing’s scholarship been misguided?
Shelby D. Hunt
| Year of publication: |
2015
|
|---|---|
| Authors: | Hunt, Shelby D. |
| Other Persons: | Blois, Keith J. (contributor) ; Hopkinson, Gilian C. (reviewed) |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 7/8, p. 747-764
|
| Subject: | channels of distribution | bases of power | franchising | Franchising | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309059