The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Franklin Velasco Vizcaíno, Alexandra Velasco
| Year of publication: |
2019
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|---|---|
| Authors: | Vizcaíno, Franklin Velasco ; Velasco, Alexandra |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 637-650
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| Subject: | Traffic light nutritional labels | Familiar brands | Marketing public policy | Food choices | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Markenartikel | Brand | Lebensmittel | Food | Markenführung | Brand management | Produktinformation | Product information | Ernährungsverhalten | Eating habit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.02.054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103530