The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Suja Nair, Riad Shams, Evangelia Siachou and Demetris Vrontis
| Year of publication: |
2021
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| Authors: | Nair, Suja ; Shams, Riad ; Siachou, Evangelia ; Vrontis, Demetris |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 14.2021, 4, p. 500-519
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| Subject: | cause-related marketing | organisational behaviour modification | scepticism | reinforcements | cause-related marketing effectiveness | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2021.118750 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012693772