The benefits of emergency reserves : greater preference and persistence for goals that have slack with a cost
Marissa A. Sharif and Suzanne B. Shu
| Year of publication: |
June 2017
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|---|---|
| Authors: | Sharif, Marissa A. ; Shu, Suzanne B. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 3, p. 495-509
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| Subject: | emergency reserve | slack | goals | motivation | preference | Motivation | Kosten | Costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.15.0231 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697492