The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Betsy Bugg Holloway; George D. Deitz; John D. Hansen
| Year of publication: |
2013
|
|---|---|
| Authors: | Holloway, Betsy Bugg ; Deitz, George D. ; Hansen, John D. |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 12.2013, 4, p. 223-242
|
| Subject: | customer orientation | customer relationship management | market information processing | relationship marketing | relationship quality | sales force automation | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople | Außendienst | Field sales force | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010244789