The blockbuster blueprint : towards a stakeholder theory-based marketing framework
Year of publication: |
2023
|
---|---|
Authors: | Patil, Vijaya ; Lim, Weng Marc ; Date, Hema ; Donthu, Naveen ; Kumar, Satish |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 7, p. 880-902
|
Subject: | Box office | Cinema | Digital era | Film | Filmmaker | Movie | Moviegoer | New normal | Theatre | Filmwirtschaft | Film industry | Kino | Movie theatre | Stakeholder | Theater | Digitalisierung | Digitization |
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