The brand marketing book : creating, managing, and extending the value of your brand

Joe Marconi

The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow

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Year of publication:	c2000
Authors:	Marconi, Joe
Institutions:	NetLibrary, Inc (contributor) ; American Marketing Association (contributor)
Publisher:	Lincolnwood, IL : NTC Business Books
Subject:	Markenführung \| Brand management \| Marketing \| Marketingmanagement \| Marketing management \| Markenartikel \| Brand \| Markenimage \| Brand image \| Produktmarketing \| Online-Publikation
Description of contents:	Table of Contents [external.dandelon.com]

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Extent:	xv, 247 p ill 24 cm
Series:	EBSCOhost eBook Collection
Type of publication:	Book / Working Paper
Language:	English
Notes:	At head of title: American Marketing Association Includes bibliographical references (p. 237-240) and index Electronic reproduction, Boulder, Colo : NetLibrary, 2000
ISBN:	0-585-20798-4 ; 978-0-585-20798-8 ; 978-0-8442-2257-8 ; 0-8442-2257-7 ; 0-8442-2257-7 ; 978-0-8442-2257-8
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011479614