The brand report card
Kevin Lane Keller
| Year of publication: |
2001
|
|---|---|
| Authors: | Keller, Kevin Lane |
| Published in: |
Financial Times handbook of management. - London [u.a.] : Financial Times Prentice Hall, ISBN 0-273-64350-9. - 2001, p. 452-456
|
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Kreditkarte | Credit card |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002988429