The bright and dark side of metaverse marketing
Weng Marc Lim, Sanchita Bansal, Priya Nangia, Shifali Singh
| Year of publication: |
2025
|
|---|---|
| Authors: | Lim, Weng Marc ; Bansal, Sanchita ; Nangia, Priya ; Singh, Shifali |
| Published in: |
Global business and organizational excellence : GBOE. - Hoboken, NJ : Wiley, ISSN 1932-2062, ZDB-ID 2322782-5. - Vol. 44.2025, 2, p. 58-82
|
| Subject: | augmented reality | immersive technology | marketing | metaverse | virtual reality | Virtuelle Realität | Virtual reality | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/joe.22271 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015332434