The bubble tea phenomenon : understanding the role of servicescape in consumers' responses
Kian Yeik Koay, Ser Zian Tan and Izian Idris, Mei Kei Leong and Chee Wei Cheah
| Year of publication: |
2025
|
|---|---|
| Authors: | Koay, Kian Yeik ; Tan, Ser Zian ; Idris, Izian ; Mei Kei Leong ; Cheah, Chee Wei |
| Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 17.2025, 2, p. 469-490
|
| Subject: | Boba tea | Bubble tea | Experiential value | PLS-SEM | Servicescape | SOR | Spekulationsblase | Bubbles | Tee | Tea | Konsumentenverhalten | Consumer behaviour | Teeanbau | Tea plantation | Teewirtschaft | Tea industry | Markt | Market | Dienstleistungsqualität | Service quality | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJBA-01-2024-0015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326699