The Bumpy Road of Demand Growth—An Application to Atlantic Salmon

We measure demand growth for all salmon-importing regions of the world using an index approach for the 2002–2011 period. Our results demonstrate that there are substantial variations in demand growth by region and over time. Russia and Brazil exhibit the highest demand growth, with average annual growth rates of approximately 20%. More established markets, such as the United States and Japan, demonstrate the lowest annual demand growth, at approximately 3%. During the sample period, the average annual rate of aggregated global demand growth is approximately 9%, whereas total global demand growth is approximately 94%.