The Business of iPhone App Development : Making and Marketing Apps that Succeed

by Dave Wooldridge, Michael Schneider; edited by Clay Andres, Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell, Jonathan Gennick, Jonathan Hassell, Michelle Lowman, Matthew Moodie, Duncan Parkes, Jeffrey Pepper, Frank Pohlmann, Douglas Pundick, Ben Renow-Clarke, Dominic Shakeshaft, Matt Wade, Tom Welsh, Kelly Moritz, Kim Wimpsett

Seeing the Big Picture in a Crowded App Store Marketplace -- Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research -- Protecting Your Intellectual Property -- Your iPhone App Is Your Most Powerful Marketing Tool -- Money for Nothing: When It Pays to Be Free -- Exploring New Business Models with In-App Purchase and Affiliate Programs -- Testing and Usability: Putting Your Best Foot Forward -- Get the Party Started! Creating a Prerelease Buzz -- Keys to the Kingdom: The App Store Submission Process -- Increasing Awareness for Your iPhone App

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Year of publication:	2010
Authors:	Wooldridge, Dave
Other Persons:	Andres, Clay (ed.) ; Parkes, Duncan (ed.) ; Pepper, Jeffrey (ed.) ; Pohlmann, Frank (ed.) ; Pundick, Douglas (ed.) ; Renow-Clarke, Ben (ed.) ; Shakeshaft, Dominic (ed.) ; Wade, Matt (ed.) ; Welsh, Tom (ed.) ; Moritz, Kelly (ed.) ; Wimpsett, Kim (ed.) ; Anglin, Steve (ed.) ; Beckner, Mark (ed.) ; Buckingham, Ewan (ed.) ; Cornell, Gary (ed.) ; Gennick, Jonathan (ed.) ; Hassell, Jonathan (ed.) ; Lowman, Michelle (ed.) ; Moodie, Matthew (ed.) ; Schneider, Michael (contributor)
Publisher:	Berkeley, CA : Apress
Subject:	iPhone SDK \| iPhone \| Softwareentwicklung

Extent:	Online-Ressource (408 p, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-4302-2734-2 ; 978-1-4302-2733-5
Other identifiers:	10.1007/978-1-4302-2734-2 [DOI]
Classification:	Mikrocomputer ; Software engineering
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013522849