The business value of gamification
Year of publication: |
2024
|
---|---|
Authors: | Jacobides, Michael G. ; Ma, M. Dalbert ; Trantopoulos, Konstantinos ; Vassalos, Vasilis |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 66.2024, 2, p. 91-107
|
Subject: | gamification | digital economy | innovation | digital ethics | Digitalisierung | Digitization | Gamification | Computerspiel | Video game | Informationstechnik | Information technology | Electronic Commerce | E-commerce | Innovation | Ethik | Ethics | Betriebliche Wertschöpfung | Value creation |
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