The case for clarity
Year of publication: |
2014
|
---|---|
Authors: | Urbany, Joel E. |
Published in: |
Marketing and the common good : essays from Notre Dame on societal impact. - London [u.a.] : Routledge, ISBN 0-415-82882-1. - 2014, p. 61-80
|
Subject: | Marketing | Gemeinwohl | Common good | Gesellschaft | Society |
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