The case for exploring cultural rituals as consumption contexts
Year of publication: |
2020
|
---|---|
Authors: | Otnes, Cele |
Published in: |
The Routledge companion to consumer behavior. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-65617-1. - 2020, p. 489-506
|
Subject: | ritual | Markenführung | Brand management | Konsum | Consumption | Monarchie | Monarchy | Großbritannien | United Kingdom |
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