The catbird seat of the sales force : how sales force integration leads to new product success
Sabine Kuester, Christian Homburg, Andreas Hildesheim
| Year of publication: |
June 2017
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|---|---|
| Authors: | Kuester, Sabine ; Homburg, Christian ; Hildesheim, Andreas |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 2, p. 462-479
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| Subject: | Sales force integration | Boundary spanner | Multiple mediation | New product advantage | Sales force adoption | New product success | Verkaufspersonal | Salespeople | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Verkauf | Selling | Außendienst | Field sales force | Innovationsmanagement | Innovation management | Vertrieb | Physical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.08.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734893