The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Florian v. Wangenheim; Tomás Bayón
| Year of publication: |
2007
|
|---|---|
| Authors: | Wangenheim, Florian v. ; Bayón, Tomás |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 2, p. 233-249
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Kundengewinnung | Customer acquisition | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507958