The challenge of assessing creative problem solving in client-based marketing development projects : a SOLO taxonomy approach
Minna-Maarit Jaskari
| Year of publication: |
2013
|
|---|---|
| Authors: | Jaskari, Minna-Maarit |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 35.2013, 3, p. 231-244
|
| Subject: | creative problem solving | assessment | client-based projects | innovative teaching methods | experiential learning techniques | Kreativität | Creativity | Projektmanagement | Project management | Problemlösung | Problem solving | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010210094