The challenge of banking services development : giving its rightful place to customer satisfaction
Year of publication: |
2022
|
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Authors: | Moraru, Andreea-Daniela ; Duhnea, Cristina ; Mieilă, Mihai ; Ghiță-Mitrescu, Silvia ; Ilie, Margareta ; Necula, Anda Ileana |
Subject: | customer satisfaction | banking industry development | banking services | satisfaction determinants | socio-demographic factors | probit and logit models | Kundenzufriedenheit | Customer satisfaction | Bankgeschäft | Banking services | Bank | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/jbem.2022.16442 [DOI] |
Classification: | M41 - Accounting ; C83 - Survey Methods; Sampling Methods ; L20 - Firm Objectives, Organization, and Behavior. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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