The challenge of cyber-marketing planning and implementation

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in the International Journal of Information Technology Management, published by and copyright Inderscience.

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Year of publication:	2004
Authors:	Ranchhod, Ashok ; Gurău, Călin ; Hackney, Ray A.
Publisher:	Inderscience
Subject:	Implementation \| Cyber-marketing \| Strategic planning \| Post-modernity \| Communications \| Internet \| Marketing strategies

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Type of publication:	Article
Language:	English
Other identifiers:	10.1504/IJITM.2004.005029 [DOI]
Source:	BASE

Persistent link: https://www.econbiz.de/10009455066