The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption
R. Dale Wilson and Anna M. Stephens
| Year of publication: |
2023
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|---|---|
| Authors: | Wilson, R. Dale ; Stephens, Anna M. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 2, p. 290-302
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| Subject: | B2B marketing | B2B online catalog | Digital transformation | Marketing digitalization | Resistance to innovation | B-to-B-Marketing | Business-to-business marketing | Digitalisierung | Digitization | Innovation | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Marketing | Computerunterstützung | Computerized method | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-12-2021-0598 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539116