The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption

R. Dale Wilson and Anna M. Stephens

Year of publication:	2023
Authors:	Wilson, R. Dale ; Stephens, Anna M.
Subject:	B2B marketing \| B2B online catalog \| Digital transformation \| Marketing digitalization \| Resistance to innovation \| B-to-B-Marketing \| Business-to-business marketing \| Digitalisierung \| Digitization \| Innovation \| Electronic Commerce \| E-commerce \| Lieferantenmanagement \| Supplier relationship management \| Marketingmanagement \| Marketing management \| Marketing \| Computerunterstützung \| Computerized method \| Innovationsakzeptanz \| Innovation adoption \| Innovationsdiffusion \| Innovation diffusion

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-12-2021-0598 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013539116

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