The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go
Anna Karina Kjeldsen, Line Schmeltz
| Year of publication: |
2024
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|---|---|
| Authors: | Kjeldsen, Anna Karina ; Schmeltz, Line |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 31.2024, 3, p. 310-330
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| Subject: | Brand management | Brand trust | Illustrative case study | Purpose | Purpose-driven branding | Skepticism | Social impact | Markenführung | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Vertrauen | Confidence | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-023-00341-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014583580