The chameleon in consumers : development and validation of a scale to measure Consumers' Cognitive Flexibility
Nadine Benninger, Jutta Roosen
| Year of publication: |
2024
|
|---|---|
| Authors: | Benninger, Nadine ; Roosen, Jutta |
| Subject: | cognitive flexibility | consumer innovativeness | innovation acceptance | measurement | really new products | RNPs | scale development | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Messung | Measurement | Innovation | Produktentwicklung | New product development |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133803