The changing landscape of consumerism : advancing the SOR framework of stimuli that encourages impulsive online consumption
Fiona Keegan, Elaine L. Ritch and Noreen Siddiqui
| Year of publication: |
2021
|
|---|---|
| Authors: | Keegan, Fiona ; Ritch, Elaine L. ; Siddiqui, Noreen |
| Published in: |
New perspectives on critical marketing and consumer society. - Emerald, UK : Emerald Publishing, ISBN 978-1-83909-557-3. - 2021, p. 23-37
|
| Subject: | Impulsive consumption | consumer behaviour | Stimuli | online retailing | retail apps | SOR | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012497074