The changing marketing orientation within the business model of an international retailer : IKEA in China over 10 years
Steve Burt, John Dawson, Ulf Johansson and Jens Hultman
| Year of publication: |
2021
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|---|---|
| Authors: | Burt, Steven ; Dawson, John A. ; Johansson, Ulf ; Hultman, Jens |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 31.2021, 2, p. 229-255
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| Subject: | business model | China | IKEA | international retail | market orientation | Geschäftsmodell | Business model | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Möbelhandel | Furniture retailing | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2020.1857294 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012485076