The changing role of sales: viewing sales as a strategic, cross-functional process
Year of publication: |
2009
|
---|---|
Authors: | Storbacka, Kaj ; Ryals, Lynette ; Davies, Iain A. ; Nenonen, Suvi |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 43.2009, 7-8, p. 890-906
|
Saved in:
Saved in favorites
Similar items by person
-
The changing role of sales : viewing scales as a strategic, cross-functional process
Storbacka, Kaj, (2009)
-
The changing role of sales: viewing sales as a strategic, crossâfunctional process
Storbacka, Kaj, (2009)
-
The changing role of sales: viewing sales as a strategic, cross-functional process
Storbacka, Kaj, (2009)
- More ...