The changing role of sales : viewing scales as a strategic, cross-functional process
Kaj Storbacka; Lynette Ryals and Iain A. Davies and Suvi Nenonen
| Year of publication: |
2009
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| Authors: | Storbacka, Kaj ; Ryals, Lynette ; Davies, Iain A. ; Nenonen, Suvi |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 7/8, p. 890-906
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525820