Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Year of publication: |
2011
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Authors: | Stevenson, Thomas H. ; Swayne, Linda E. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 4, p. 101-122
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Subject: | B-to-B-Marketing | Business-to-business marketing | Printwerbung | Print advertising | Schwarze Menschen | Black people | USA | United States | 1950- |
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