The chief marketing officer : creating, delivering and communicating value to customers
Year of publication: |
2008
|
---|---|
Authors: | Turpin, Dominique ; Rädler, George |
Published in: |
Leading in the top team : the CXO challenge. - Cambridge [u.a.] : Cambridge University Press, ISBN 0-521-85632-9. - 2008, p. 71-97
|
Subject: | Marketingmanagement | Marketing management | Führungskräfte | Managers | Anforderungsprofil | Occupational profile |
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