The choice between uniqueness and conformity in mass customization
| Year of publication: |
2018
|
|---|---|
| Authors: | Zaggl, Michael A. ; Hagenmaier, Markus A. ; Raasch, Christina |
| Published in: |
R&D Management. - Wiley, ISSN 0033-6807, ZDB-ID 2016955-3. - Vol. 49.2018, 2 (30.07.), p. 204-221
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/radm.12327 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012096520