The classification of online consumer reviews : a systematic literature review and integrative framework
Lili Zheng
| Year of publication: |
2021
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|---|---|
| Authors: | Zheng, Lili |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 135.2021, p. 226-251
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| Subject: | Integrative framework | Systematic review | Methodological analysis | Online consumer reviews | Online product reviews | Research agenda | Bibliometrie | Bibliometrics | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Produkttest | Product testing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.06.038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012647867