The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Nicholas Ind, Oriol Iglesias, Stefan Markovic
| Year of publication: |
August 2017
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|---|---|
| Authors: | Ind, Nicholas ; Iglesias, Oriol ; Markovic, Stefan |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 4, p. 310-321
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| Subject: | Brand management | Co-creation | Innovation | Market research | Qualitative research | Marktforschung | Markenführung | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0051-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011753346