The Coke machine : the dirty truth behind the world's favorite soft drink

Michael Blanding

An exposé on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices

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Year of publication:	2010
Authors:	Blanding, Michael
Publisher:	New York, NY : Avery
Subject:	The Coca-Cola Company \| Softdrink-Industrie \| Soft drink industry \| Multinationales Unternehmen \| Transnational corporation \| Unternehmensgeschichte \| Business history \| Unternehmenserfolg \| Firm performance \| Unternehmensethik \| Business ethics \| Corporate Social Responsibility \| Corporate social responsibility \| USA \| United States \| Welt \| World
Description of contents:	Table of Contents [gbv.de]

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Extent:	375 S.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index A brief history of coke -- Building the brand -- Biggering and biggering -- The battle for schools -- The bottled water lie -- "!Toma lo bueno!" -- "Syrup in the veins" -- The full force of the law -- All the water in india -- The case against "killer coke". 1009
ISBN:	978-1-58333-406-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10008656460