The commercial contribution of clinical studies for pharmaceutical drugs
Ashish Sood; Eelco Kappe; Stefan Stremersch
| Year of publication: |
2014
|
|---|---|
| Authors: | Sood, Ashish ; Kappe, Eelco ; Stremersch, Stefan |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 1, p. 65-77
|
| Subject: | Pharmaceutical marketing | DTP (direct-to-physician promotion) | DTCA (direct-to-consumer-advertising) | Reviews | Clinical studies | Time series model | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Arzneimittelmarkt | Pharmaceutical market | Pharmakologie | Pharmacology | Krankenhaus | Hospital |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010370705